ID Verification Company
New Channel Program Opens Doorways For Identity Verification Company
They needed a framework after identifying key concerns with their existing channel program. The company wanted to improve where it stood compared to its competitors with regards to its channel program.
Solution:
The Virtual VP successfully delivered on a timeline in accordance with their budget that gave them the framework that led to partnerships and opportunities that did not exist before.
How we did it…
- Assessed ARR and NNARR goals
- Isolated key concerns with existing program
- Determined needs around building a formalized channel program, stemming from a small, junior sales team
- Built the framework of the channel program for technology, affiliate and VAR/Reseller partners
- Identified operational needs (Partner Relationship Management solution and MDF tracking), and financial forecast for each sector of the channel program
- Shared examples of prior channel program success in preparation for soft and corporate launch of the partner program, which included tiers, discounts and pricing plans
- Developed timeline for success with associated budget and bookings for calendar years 2023 and 2024
- Introduced the company to a global technology partner to integrate their existing identity software solution into their Risk Decision Making platform
- Introduced the company to a national consulting reseller to partner with on securing new logos, and scaling existing customers
- Identified KPIs to measure forecasted growth