India-Based Managed Detection and Response
Successful U.S. GTM Rollout for India-Based Managed Detection and Response Company
They needed experienced guidance on rolling out their company’s services in a hyper-competitive landscape to clients in the U.S. while based entirely in India.
Solution:
Overcome cultural and language barriers to identify the right GTM strategy supported by U.S.-based BDR efforts.
How we did it…
- Assessed the revenue growth plan for the company
- Implemented a GTM strategy, identified budgetary requirements and timelines for a successful product launch in the U.S.
- Implemented a Channel Development plan to increase demand generation, top of funnel pipeline and brand awareness
- Continuously refined the product market fit and GTM strategy to differentiate technology from numerous competing, well-known MDR solutions with significantly higher GTM budgets and brand awareness
- Identified the proper channel partner network for success, making introductions into the proper VAR/Reseller partners for each SQL identified