Israeli-Based Cybersecurity
Successful Global Launch of an Israeli-Based Cybersecurity Performance Management Company
They needed to break into a very competitive U.S. market with their new product and a small team, without any internal branding or sales support.
Solution:
Identified the proper channel partner network, leveraging BDR team for successful introductions to each SQL.
How we did it…
- Assessed the revenue growth plan
- Implemented a GTM strategy, identified budget requirements and timelines
- Worked closely with leadership, product and marketing teams to ensure success in the U.S.
- Researched and redefined existing ICP, personas and messaging for prospective customers
- Implemented BDR team to provide outward cold calls, (using dialer), warm/cold nurture, knowledge based email, and email sequence campaigns
- Continuously refined the GTM strategy to acquire the initial U.S. customer base
- Made successful introductions into the proper VAR/Reseller partners