UK-Based Security Awareness
Breakthrough Go-To-Market Plan Developed for UK-Based Security Awareness Consulting Company
They needed to relocate their current services into the U.S. from the UK without a marketing or sales team to support the growth or the cultural transition.
Solution:
Overhauled their online branding and user experience in coordination with world class BDR services that generated awareness.
How we did it…
- Assessed the revenue growth plan of the company, which had tremendous success with marquee clients that included Mastercard, Microsoft, Cisco, Bell, Sharp, and Okta
- Implemented marketing and BDR teams to increase demand generation, top-of-funnel pipeline activity, and brand awareness
- Redrew the existing customer journey map to optimize inbound leads
- Created target personas based on their Ideal Client Profiles
- Leveraged their existing reputations as in-demand speakers and authors to articulate a unique set of competitive differentiators